We have worked with Lateral Technologies for over 7 years now. The previous site was created circa 2014, and both companies, not to mention digital technology, have moved on since then. The decision was taken to redevelop the site for 2017.
We felt the current site was information heavy, and the message was being lost amid the overload of technical jargon, services and sectors the user was presented with. We stripped these back to their three core services, which allows the user to quickly access the information they want. We also refined the projects section. An archive of 300+ projects is still available, but the focus is on a dozen core projects, which demonstrate the power and versatility of the lateral approach.
We have created the site responsively, it is CMS driven and we are hopefully just about to embark on some Off-page SEO alongside a targeted Social Media campaignView the site
What they said
"We have worked with the guys at GAAP for a number of years now and we really feel that they know what we are after - sometimes before we even know ourselves. One of their strongest assets, we feel, is their ability to evolve with the project. On many occasions we have thrown a 'curveball', as they say, only for the team to come back with an even better solution. We are really looking forward to seeing where we go with them in 2017 and beyond".
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Iain Gibb | Managing Director