Search Engine Optimisation (SEO) - What is it?
SEO, in our mind, is a Structured Digital Marketing plan which is focused on increasing visibility in the most popular search engines. SEO is the combination of a well built site following best Off-Page SEO guidelines alongside White Hat Off-Page SEO practices to improve rankings on search engines such as Google & Bing. By building your site correctly alongside populating it with great content you are on your way to being found. By implementing a structured Off-Page SEO plan you can take your business to the next level, which leads us to
Does my website need SEO?
One of the first questions we get asked when starting out on any Digital Marketing Campaign is 'Can I be top of Google?' (Poor Bing, although market share is increasing gradually). The majority of traffic to your site will generally be via Social Media and/or Blog Posts. For some it's because they have a van on the road and it works as a moving advert with their URL ... but ultimately you want to be found by someone who doesn't even know they need you yet. That's where Google comes in. With mobile searches reaching the 65+% mark and Google moving to mobile first indexing it's especially important to make sure that your site is both responsive and quick.
"But I can't afford SEO!"
Fair enough. We get that. The first question back in that direction is: "Can you afford NOT to SEO your site?" At GAAP we will only work with you once you are ready to commit to a Structured Digital Marketing plan. By deciding that you want to commit to making your digital presence work you have taken that first step in making it work. We have a series of pricing plans but life isn't always set in stone. Get in touch. At the very least we'll spend 10 mins talking you through some ways to help your online presence.