Website then Logo ... or Logo then Website?
15.09.2016
15 years ago when I started in the world of 'Graphic Design' (yes it was an actual separate discipline), a client would approach as they either: had started a new business, wanted to develop their existing one, or wanted to increase the sales of a new product or service. The initial chat involved: "I need a logo designed". Once we had agreed on cost etc their would be lots of R&D and various proofs to attain the 'perfect' logo for that product, company or service.
What followed thereafter was (in no particular order):
- Letterhead, comp slip, business card, flyers, corporate brochures, exhibition displays ... and maybe even a website!
All of these items were based on the ethos of a well thought out and developed 'marque/logostyle"
Here is the issue these days. (simplified for illustration purposes :-)
"I need a website" says the client.
"Do you have a logo?" I ask
"No - can you do one when you are doing the site?"
There is generally a long pause before I answer that question.
The principles of what I described earlier still stand. The creation of a well thought out and designed logo will help you/us create the proper collateral that will enable you to put your message across much more effectively.
OK! It might now go (in no particular order):
- Website, brochure, Social Media, Email campaign, Exhibition video ... and maybe even a business card!
... but at least it's not "A*se from Elbow" as my dad would say!
Keep smiling!
