International Women's Day 2017

International Women's Day 2017

International Women's Day 2017


As a father of 3 girls and Husband to Louise I live in a house full of females. I wouldn't have it any other way! Yes it can be quite loud sometimes but it's never dull. On listening to a radio phone in this morning about the merits of #InternationalWomensDay it got me thinking about how our 3 Girls will find their place (as women) in the world through the middle part of the 21st Century.

One of the things we both tell the girls on a fairly regular basis is to 'Aim High'. We tell them to not let anyone tell them what their limits are. When we tell them this we do so as parents of our kids... NOT parents of GIRLS.

Or are we kidding ourselves on?

Although things are better than they were 30 years ago with regards to equality I am of the opinion that our girls, in the pursuit of employment (if that's what they choose), will have to be better than their male 'competition'. I don't see things as an US and THEM divide ... not one bit, but i do think we still have a long way to go even as we head towards 2020. I remember back in 1985 thinking we'd be living on the moon in 2020. Things don't always change as quickly as we'd like.

With regards to making this post relevant to what we do over here at GAAP... I done a quick bit of (pretty unscientific) research. Out of 52 active GAAP clients of which have a 'marketing person' in place ... 30 of them (58%) have a Women in charge of making marketing decisions.

I look forward to the day when there is NO need for an International Women's Day.



International Men's Day is on the 19th of November this year. 

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