GAAP Blog

GAAP Blog
50 Football Books for 2017
02/03/2017
50 Football Books for 2017
1: Quiet Leadership, by Carlo Ancelotti, Chris Brady and Mike Ford 2: Up Pohnpei, by Paul Watson 3: Fear and Loathing in La Liga, by Sid Lowe (Starts 28.06.17 man this looks daunting.) 4: Soccernomics, by Simon Kuper and Stefan Szymanski 5: The Hand of God, by Jimmy Burns 6...

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World Book Day - and 50 Football Books for 2017
02/03/2017
World Book Day - and 50 Football Books for 2017
This morning I (as many other parents will know) had to get the kids dressed up for #WorldBookDay. Always a fun exercise! Thinking on a 'Social Media Conversation' front I started to scribble down some of my favourite books. I've never been a great reader of 'books' (forever reading something...

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SEO Certification
10/02/2017
SEO Certification
You might have recently read my post about 'What we've learned in 2016' - probably not if I'm being fair ... and honest. The main thrust of it was that we - Ewan, Catrina, Louise and I - have all got on board and embraced the fact that we are...

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GAAP - now a Structured Digital Marketing Agency
06/02/2017
GAAP - now a Structured Digital Marketing Agency
'And what is a Structured Digital Marketing agency?" I hear you ask. Well it's pretty much as it sounds. Fundamentally we aren't changing anything that we do. We still write great marketing plans. We still build superb digital marketing solutions. We still create brilliant Social Media campaigns ... and we...

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Wishing you all a GREAT 2017
05/01/2017
Wishing you all a GREAT 2017
2016 was a strange year. It seemed like a 'superstar/pop/movie icon' passed away every month. Bowie (one of the sorest over here), Alan Rickman, Terry Wogan and Glenn Frey in January. George Martin, Paul Daniels & Ronnie Corbett in March. Victoria Wood & Prince in April ... with many more...

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What we’ve learned ....  in 2016
24/12/2016
What we’ve learned .... in 2016
2016 was an interesting year for us in many ways. It was the start of a real attempt at helping clients have a continually evolving online presence ... within a realistic budget. As part of that 'journey' we started offering Search Engine Optimisation (SEO) as part of our Lease Your...

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Website then Logo ... or Logo then Website?
15/09/2016
Website then Logo ... or Logo then Website?
15 years ago when I started in the world of 'Graphic Design' (yes it was an actual separate discipline), a client would approach as they either: had started a new business, wanted to develop their existing one, or wanted to increase the sales of a new product or service. The...

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